They Want To Be Black Until It's Time To Be Black

via PxHere


A new term called “blackfishing” has emerged - a problematic hybrid of cultural appropriation and blackface.

A play on the word “catfish,” blackfishing happens when white women present themselves as biracial or light-skinned Black women. And across the interwebs, the trend is blowing up at the expense of Black women. 

Using tanning and makeup to create darker complexions, thicker lips, and even textured hair and braids, these white social media influencers are being praised, and getting paid a LOT of money, for faking the very features Black women naturally have - features that Black women are often economically disadvantaged and discriminated against for having.

But, culturally, a shift is happening in the world that can’t be ignored. Despite centuries of being told to hate themselves - of being told they’re worthless as they are and look - Black girls are seeing their beauty and magic and are proudly displaying it!

Now, white women want in on that Black girl magic.

Blackfishing ain’t just a tan. And with the dangerous history of oppression against Black women, this form of imitation is far from flattering. It’s a means of profiting off the hatred the world still has for Black women while trying to embody our essence. 

We have a quick favor to ask:

PushBlack is a nonprofit dedicated to raising up Black voices. We are a small team but we have an outsized impact:

  • We reach tens of millions of people with our BLACK HISTORY STORIES every year.
  • We fight for CRIMINAL JUSTICE REFORM to protect our community.
  • We run VOTING CAMPAIGNS that reach over 10 million African-Americans across the country.

And as a nonprofit, we rely on small donations from subscribers like you.

With as little as $5 a month, you can help PushBlack raise up Black voices. It only takes a minute, so will you please ?

Share This Article: