What You Need To Know about Rihanna’s Amazing New Luxury Fashion Line

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Rihanna is THAT girl when it comes to fashion and beauty. Now she’s leveling up. She’s entered a groundbreaking partnership with the LVMH (Moët Hennessy Louis Vuitton) fashion house, the world's largest luxury group, to create Fenty Maison.

Nothing short of an icon, she is the first woman of color to establish a label with the luxury house. She’s also the first woman to start an original brand with LVMH.

In a market that is dominated by white European men, Rihanna taking this much creative control in designing luxury items is a game changer.

She’s already revolutionized the makeup and lingerie industry in recent years, with her super-inclusive Fenty Beauty and Savage X Fenty lines that cater to diverse and underrepresented women.

Many luxury brands have come under fire for cultural appropriation and selling racist products. Remember that Gucci balaclava sweater?

So it’s exciting to see if Rihanna changes the game in a real way!

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