No matter how many times Cracker Barrel changes its logo, it can't change the way it got its anti-Black reputation.
#1: United States v. Cracker Barrel (2004) - The U.S. Department of Justice sued Cracker Barrel for racial discrimination on behalf of 40 employees and customers in 16 states. Allegations included segregated seating, slower service, and denial of service to Black people. Cracker Barrel was forced to pay an $8.7 million settlement and to comply with Title II of the Civil Rights Act of 1964.
#2: EEOC v. Cracker Barrel (2004-2006) - The Equal Employment Opportunity Commission filed a federal suit, claiming Black employees in three Illinois restaurants were subjected to slurs, harassment, and unequal treatment. Cracker Barrel paid $2 million to the affected employees, and the company was mandated to implement diversity training.
CBOCS West, Inc. v. Humphries (2008) - Hedrick Humphries was a former Cracker Barrel manager who was fired after complaining to upper management that a co-worker had been fired because he was Black. The Supreme Court ruled that Humphries had the right to sue because Cracker Barrel had unlawfully retaliated against him.
Cracker Barrel can do all the rebranding it wants, but it won’t change its anti-Blackness. We will spend our Black dollars on businesses that uplift us.