How Their Banning Foreigners From Their Advertisements Is Unintentionally Pro-Black

male and female black model at nigeria's 60th independence celebration
L. Graciella Maiolatesi
September 18, 2022

Nigeria’s banning the use of  foreign talent in advertisements!

This ban is SO Black!

Even 10 years ago, roughly 50% of actors and models cast in Nigeria’s advertisements were white. When Western (white) beauty ideals are championed, media becomes a  weapon to spread racism, colorism, and self-hatred within our communities.

Some Nigerians want it known the ban isn’t solely banning white models but ALL non-Nigerian talent. However when observing global statistics like 78.2% of models featured in 2016’s Spring fashion advertisements were white, we see how the ban takes a HUGE stand against white supremacy.

Most amazingly, the ban came from Nigeria’s government listening to its people! 

Steve Babaeko, President of the Association of Advertising Agencies of Nigeria, stated, “People will tell you, ‘There are about 200 million of us. Are you telling me you could not find indigenous models for this commercial?’”

The ban starts October 2022. New campaigns requesting non-Nigerian talent will be denied. The ban actively grows local industries and careers.

Nigeria’s ban reminds us Black is beautiful and that WE have power to deny white supremacy a seat at the table.

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